For the past two years, I have offered only one sale a year in my own family & newborn photography business. I structured this one-of-a-kind sale in a way that not only made it a no-brainer for my amazing clients, but also helped ME plan my year, set goals, and take my business to the next level. 

In the first year I offered this, 68 clients opted into my "new year sale," which is now known as my Mini Session Membership. Those 68 clients booked a total of over 225 mini session in that year--resulting in over $40k in total sales. About $10k of that was collected by January 10th--meaning, I went into the year with a comfortable pad of cash to help soften the financial blow of season. 

Now that I have successfully ran this a second year in a row with nearly double the amount of Members, I knew I could not keep this to myself and it is a tool every family photographer needs in their toolbox to protect their business from the "slow season scaries" as I call it. Running a small business is not for the faint of heart, The Membership Blueprint is my exact plan of what has offered me peace of mind and guaranteed business all year long.